LEAD
STRATEGIC INITIATIVES
Improve map-based exploration
I advocated for and got buy-in to revisit core functionality to address AllTrails members' biggest pain points when it came to exploring routes on the map on mobile and web platforms. As a result of this change, mobile map adoption more than doubled, from 12% to 28%. More over, the number of mobile users saving routes from the map view increased by 15%.View details
INNOVATION
Support navigation and create consistent map-based controls
I advocated for and got buy-in to revisit core functionality to address AllTrails members' biggest pain points when it came to exploring routes on the map on mobile and web platforms. As a result of this change, mobile map adoption more than doubled, from 12% to 28%. More over, the number of mobile users saving routes from the map view increased by 15%.View details
ENGAGEMENT
Create a rich map base layer
I advocated for and got buy-in to revisit core functionality to address AllTrails members' biggest pain points when it came to exploring routes on the map on mobile and web platforms. As a result of this change, mobile map adoption more than doubled, from 12% to 28%. More over, the number of mobile users saving routes from the map view increased by 15%.View details
SPECIAL PROJECTS
Improve map-based exploration
I advocated for and got buy-in to revisit core functionality to address AllTrails members' biggest pain points when it came to exploring routes on the map on mobile and web platforms. As a result of this change, mobile map adoption more than doubled, from 12% to 28%. More over, the number of mobile users saving routes from the map view increased by 15%.View details