UX Design Process
Making products users want and need
My illustrated process map & the double-diamond
This illustrated map simplifies major steps along the route of designing for needs. The double-diamond map below is another way to think about a design process. The double-diamond map shows the iterative approach involved in the design process.
Discover
Everything starts with research
Utilizing a general problem statement as direction, thorough research studies are planned, orchestrated, and conducted. To fully understand the problem space, gather as much information as possible.
Who and what could be involved?
Stakeholders
Data
User Research
Define
Clarify the problem, goal, and the users
With unstructured research collected, the next step is to synthesize findings into insights. By defining key insights, areas of opportunity will emerge, which will help transform the general problem statement into something specific.
Understand the user
Redefine the problem
Develop
Strong insights supports creative building
With a specific problem statement defined and backed up by research, the next step is to brainstorm and ideate. At this stage, establishing a strong design vision and consistent testing will guide ideas and help narrow each down to the best solution.
Ideating
Prototyping
Deliver
Does the solution answer the problem? Iterate and reevaluate.
With initial prototypes created, tested, and validated, the next step is to develop a commercial product to deliver the best solution. By establishing methods for performance tracking, teams can continuously learn about their product in the wild, helping refine each iteration towards the best viable product.
Evaluation
Meets user, business, and technical requirements
Handoff
Practice Perspectives
Ability to learn, continuously and quickly, how well working software meets customer needs
Lean UX is the practice of evolving a product faster, in a collaborative, cross-functional way. Along with Agile Sprints, cross-disciplinary teams work together to create a shared understanding of the customer, their needs, solutions, and definitions success.
Lean UX organization, culture, and process
Agile
Brand Design
Branding is a process to build awareness, attract new customers, and extend customer loyalty.
As a designer who engages on product and brand I find every opportunity to be growing and finding ways to contribute. A brand isn't simply a logo. It is an ecosystem of expressions that fuel recognition and differentiation. It is marketing, advertising, and everything else a company does and says. For me, I've got to put on a storyteller's mindset to create products for the customer.
Research
Strategy
Identity
Touchpoints
Management