Website and brand design for LuckyTruck
Crafting touch points for truckers
The work
Branding, UX & UI Design, Marketing, Low-Code Site Launch & Maintenance, Strategy
Problems to Solve
LuckyTruck needed to increase brand presence in the market to attract new customers and increase conversion.
Outcomes
322%
Increase in website growth (within 4 months) resulting in measurable SEO traction and website engagement
~410%
Increase in marketing emails designed and delivered to customers
Objectives
Design a robust brand ecosystem with touch points and website that build awareness and drive engagement.
Disclaimer
Brand and Marketing
Brand and Marketing
Website
Along with the product, I also designed the website. Through iterating and learning from the designs by using Google Analytics, I was able to increase traffic to the site and conversions for people to sign up on the platform. Originally the website was maintained by the engineers, but in the second version, I redesigned the site in Framer to increase updating speed and SEO.
I use various tools to understand metrics such as: Userbrain, Google Analytics, SEMrush, Bing Webmaster, Framer Analytics, Microsoft Clarity, and Salesforce. We conduct also conduct A/B testing to understand how the site is performing.
Go to the website to see it in action by clicking the button below.
More to explore
Site design and marketing for beverage launch
See the work
Alignment mapping and strategic sketching
Coming soon…