LuckyTruck - Design Lead
Accomplishments
Results and impacts from my work
Platform
Designed and shipped LuckyTruck app
Increased customers getting a quote on the platform by 8%
Increased avg. rating of broker UX by 85%+ (level of ease, usefulness, adoption, learnability)
85% increase in user-testing sessions resulting in significant product improvements
Website
Designed and launched Framer website, reducing engineering resources to 0 and increasing capabilities
Conversion rate (site to sign-up) from V1 to V2 +7%
Conversion rate from V2 to V3 +7%
Improved SEO with content, pages, backlinks, +100 blogs, leading to 48%+ organic lead generation
Partnerships
Managed collaboration between design teams to white label our product for additional revenue
Collaborated with 9 companies to build additional revenue streams (ex: fuel card leading to 20+ leads and commission on their partnership purchase)
Marketing
Increased marketing journeys by 135%. Average open rate of 27%, click through of 2.7%.
Launched successful postcard campaign resulting in +26% leads during campaign month
DEI
Being an engaged community member
Engaging in DEI
AmeriCorps
99% Latino community
Extensive DEI & leadership training
City Kids
Worked with inner-city DC youth
Led outdoor experiences
Leadership Jackson Hole
Led community-wide mental health awareness campaign to promote a sense of belonging
Peace Corps - Mongolia
Developed cross-age peer-mentoring program for dormitory, non-dormitory to promote belonging and inclusion
Chosen to represent Mongolia PC at gender-based violence training in Thailand
Presented school social work programming focusing on belonging at International School Social Workers Conference
Selected as Trainer for Peace Corps Volunteers
Created and showed in public gallery a trafficking in persons awareness comic
Boulder County Leadership Fellows
Emphasized inclusive leadership from a DEI lens
Selected for the program as an emerging community leader
William J. Clinton Fellowship to India
Focused on equal and inclusive environment for girls
Worked in rural India in community development sector
Pocket Slides
Testimonials
Kaitlin Lewis
AmeriCorps peer
The thread that connects leadership, collaboration, and flexibility is a commitment to others and an ability to be truly present in any given situation. That’s Cal. Whether decorating a gym for an elementary school Christmas celebration, starting a grassroots effort to showcase youth art in community installations, or mediating debates among colleagues, Cal’s compassion for others and intense consideration of how an act will affect others, makes him an asset to any team.
Mateo Juan Barroetavena
Stay Gold Design colleague
As a team leader Cal inspired trust and collaboration throughout our projects, leveraging his expertise and understanding to create innovative solutions that added immense value to both the client and the work delivered. His transparency, honesty and empathy bleed into every meeting and checkpoint, letting people in his team know that they can count on him 100%. Collaboration and versatility are a major part of his DNA, being able to occupy any and all roles at any given time, with a will to help find the best in everything we did.
Caleb Hammel
Sr. Product Designer, Hertz
In several instances working with Cal, he learned a new skill because no-one on the team knew how to accomplish what we needed. While working with a client who wanted graphic motion in their UI, Cal seemed to empress the opportunity to learn a new tool to in order to get the team where it needed to be. Whether it is a UX/UI problem, learning how to laser cut a lamp, or create a bike trailer so his daughter can join for rides; Cal is persistent in learning new tools to solve problems.
Pocket Slides
Talents
Rank
Theme
Summary
Domain
01
Intellect
Intellectually motivated, introspective, and multi-perspectives
Strategic Thinker
02
Empathy
Able to imagine themselves in others' lives or situations
Relationship Builder
03
Maximizer
Focused on strengths to stimulate excellence in self and others
Influencer
04
Learner
Desire to learn and improve
Strategic Thinker
05
Achiever
Hard work and stamina
Executor
Out of 34 themes and 4 domains of the Gallup-CliftonStrengths talent/skills evaluation
