How I design intuitive and engaging user interfaces that enable users to achieve their goals. My work involves considering usability and visual aesthetics to create an optimal user experience.
Interaction Design Plan
Conduct User Research & Develop a Product Vision Based on Needs
Do initial research to understand users and their needs as well as the technical and business requirements. Based on this research, create a product vision to execute upon.
Build Out Product Flows
In Figma, design all product flows that satisfy user needs and requirements. These designs are to be used by engineers.
Iterate, Iterate, Iterate
With continued learning and addition of user and business needs, refine and iterate upon the interaction designs.
In a team, we conducted interviews with both LuckyTruck brokers and customers. Our findings were organized into journey maps (illustrated by me). We then visualized product concepts that were validated as the direction we wanted to steer.
I've worked to build out product flows including details and annotations of what happens as users interact with the product. For each situation and field, there are details that team members and engineers can debate and use to build the actual product.
The LT platform is the feature product. It is used by both truckers and brokers and has many capabilities.
The main feature allows truckers to insert their information and receive competitive quotes from different insurance carriers.
In my process, when encountering a new or redesigned flow, I typically create 3 versions or concepts then kick those ideas back to the team for critique. This provides variety in ideas and is fast enough to keep things moving.
Along with the product, I also design and iterate upon the website. In these examples, you can see how we are iterating upon the designs in order to increase traffic to the site and conversions for people to sign up on the platform.
We use Userbrain, Google Analytics, and conduct A/B testing to understand how the site is performing.
Due to the sensitive nature of this proprietary product, I'll show website iterations, but this illustrates the iterative process throughout the product.
Go to the website to see it in action by clicking the button below.